How Rock Royalty Daryl Hall Gave the DIY Network a Ratings Jump

Published on July 23rd, 2014

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The cable TV network DIY, named for the increasingly popular acronym for do-it-yourself, is getting a big ratings boost.

But it’s not coming from a show about storage units or pawn shops, topics so often exploited for more eyeballs. It’s from Rock and Roll Hall of Famer Daryl Hall, whose aptly titled new show Daryl’s Restoration Over-Hall premiered with a 100% ratings increase for the network over the previous year.

Back-to-back first and second episodes aired over the weekend on Saturday, July 19 at 10 p.m. ET, and garnered a “.21 P25-54 rating” – Nielsen speak which translates to more than a 100% increase over the same time period last year.

The series features renowned singer/songwriter Daryl Hall, the first half of the best-selling duo of all time, Daryl Hall and John Oates.

On the show, Hall “puts down his guitar and picks up a hammer” to restore a quaint 18th century home in Sherman, Connecticut. The show produced by longtime Hall manager Jonathan Wolfson and Michael Morrissey of Boy Wonder Productions.

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